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포지션 | [자동차/기계] 수입자동차 CRM Manager (과장급) | ||
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회 사 | 외국계기업 | 직 급 | 과장 ~ 과장 |
외국어 | 영어 수준 : 상 | 연령/성별 | 무관 |
진행절차 | 서류전형 -> 1차면접 ->2차면접 | 마감일 | 채용시 |
Job Title: CRM Manager
Department: Korea Marketing Location: Seoul, K Office Reports to: Marketing Director Functional Interface: - Internal : Interact with K staffs & counterparts within HQ - External : Interact with dealers and suppliers including event agencies, marketing staffs in other luxury brands and CRM agencies such as Autobrain & Comnarae Academic Qualifications: Diploma in University Required Experience Required : Minimum 5 years of CRM experience. Role Implement CRM activities within short-mid-long term marketing strategy. Accountability 1. CRM A. Develop & strengthen CRM program and leads management to promote sales B. Strategic analysis of Car owners & prospects to support developing effective marketing activities C. Maximize value of brands/products through new DB acquisition, prospect invigoration and current customer retention program D. Create CRM Campaign and lead generation for new model launch E. Report CRM status monthly or by project F. Planning Co-marketing with other luxury brand for DB acquisition. G. Understand media environment specially digital media environments H. Understand luxury market and target customers I. Experience and knowledge of CRM system implementation 2. Point of sales material production A. Develop tactical DM, leaflet and pricelist for dealers to promote sales B. Develop and update dealer showroom product images, poster, banner, video clips and specifications |
성 명 | 이메일 | kmpcde@truehr.co.kr | |
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전 화 | 휴대폰 |